A IMPACT OF SOCIAL MEDIA ON YOUTH: A CASE STUDY OF VIJAYAPUR DISTRICT

Abstract

Social media have been playing a major role in today’s life. It has become prominent part of life for many young people. And social networking sites are providing so many things to do like discussion on hot issues, chatting, entertainment, and knowledge also. The use of information technology in social media has increased, especially among the youths. Most of the youths use the social media continuously without knowing what that effect on their lives, whether positive or negative. Social media use can also negatively affect on teens, its distracting them, disrupting their sleep and concentration and sometimes unrealistic views of other people’s lives also impact on youths. There is positive impact also there on youths. The purpose of this study is to know the impact of Social media on college students.  So this study explores the impact of Social media on students. For the present study, a random sampling technique will be adopted for the selection of the sample. Primary data will be collected through a structured questionnaire. For the present study, 160 respondents will be selected from Engineering, Medical, Arts, and Science and Commerce streams of UG colleges in the Vijayapura district of Karnataka state. Data will be analyzed by a statistical package for social science.