mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920

Editorial Message

Dr. Sushil Kumar Middha — Tue, 10 Jun 2025 00:00:00 +0000

ISSN: 2584-1920 (Online)

Vol. 3 No.2 (2025): mLAC Journal for Arts, Commerce and Sciences (m-JACS)

Editorial Note June, 2025

Dear Readers, Contributors, and Members of the Academic Community,

It gives me immense pleasure to present to you Volume 3, Issue 2 of the mLAC Journal for Arts, Commerce and Sciences (m-JACS)—a multidisciplinary, peer-reviewed open access journal published by Maharani Lakshmi Ammanni College for Women (Autonomous).

This issue marks a significant milestone in our journey of academic excellence. We are delighted to announce that m-JACS is now indexed in J-Gate, a comprehensive database for global scholarly literature. This achievement is the result of our consistent commitment to rigorous editorial standards and transparent peer review.

In our continued pursuit of academic visibility and global recognition, we have formally applied to the Directory of Open Access Journals (DOAJ)—a major step towards wider discoverability and academic legitimacy. We are hopeful that this will pave the way for inclusion in other globally respected indexing platforms such as Scopus and Web of Science, which we aim to achieve by December 2025 or early 2026, coinciding with the journal's second anniversary.

We are also proud to introduce our newly launched Digital Certificate Management System through our academic platform at mlacwresearch.org, powered by MyPadNow.com. This system enables:

Instant generation of digitally signed certificates with QR verification for authors, reviewers, and editorial board members.
Customizable templates for review recognition, publication acknowledgment, and editorial contributions.
A user-friendly portal for downloading and validating certificates, thereby promoting transparency and credibility.

Our journal continues to uphold its mission to serve as an interdisciplinary platform for high-quality research in the fields of social sciences, commerce, humanities, education, and applied sciences. With each issue, we strive to publish scholarly content that is impactful, relevant, and accessible to a global readership.

As we reflect on our progress and look ahead, I express my sincere gratitude to our authors, reviewers, advisory board, and readers whose dedication and support have made m-JACS a reputable academic platform in a short span of time. I invite you to explore the current issue and encourage continued scholarly contributions.

Let us move forward together—towards excellence, inclusion, and innovation in research.

Warm regards,

Dr. Sushil Kumar Middha

Editor-in-Chief

m-JACS

June 10, 2025

HEALTH DRINKS CONSUMPTION PATTERN OF DIABETES PEOPLE IN MADURAI DISTRICT

M. Subasini — Tue, 10 Jun 2025 00:00:00 +0000

In the stone age period, people invented fire and used cooking of food with the help of fire. Before that period, they used raw vegetables, fruits, seeds and fleshes of animals. They used mud pot utensils for cooking. Due to civilization changes, they used stoves and aluminum utensils. After some period, gas stoves are invented induction stoves. Pressure cooker and some plastic metals (micro wave oven) are utilised by people. Apart from cooking food from home, they bought food from hotels, fast foods. Chinese food items are also preferred by the people. The changes in the food habits, cooking style and cooking utensils bring changes in health conditions of the people. Heavy protein, carbohydrates, tasty particles, colouring particles and aroma particles causes life struggle diseases. Among many diseases, Diabetes is the disease and around 60 per cent of the population in India are affected by the disease. Sweets, confectionary and carbohydrate rich vegetables are avoided for balancing the sugar level. Proper medicine, controlled diet and regular exercises are essential for the patients. Tiredness and hunger are the twin problems faced by the diabetic patients. Many food industries took steps to cover the diabetic people. The health drinks for diabetic people earned a turnover of Rs. 1.2 crores per year in India.

ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD

Simranjeet Singh, Pawanjot Kaur — Tue, 10 Jun 2025 00:00:00 +0000

A customer-focused approach to customer service, customer relationship management (CRM) aims to create enduring bonds with customers that benefit both the selling business and the consumer. In the current competitive market, keeping existing clients and attracting new ones is really difficult task. Furthermore, as a result of advancements in technology, the nature of business transactions has evolved. Since the internet is a vital component of any organization, many view it as an opportunity to reduce customer service expenses and strengthen relationships with customers, better personalised marketing strategies, and enable mass customisation. All techniques for managing client interactions using information technology fall under the umbrella of electronic customer relationship management, or E-CRM. In the service sector today, relationship marketing is taking the place of the antiquated transactional concept.
In an effort to establish a lasting relationship with the client by learning more about their requirements and expectations, the CRM idea was applied. This paper analyzes various opportunities and challenges that electronic Customer relationship management faces in the digital world. It also highlights the role and future prospects for adoption of E-CRM.

HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

A.Sasikala, Merccy Minerva T — Tue, 10 Jun 2025 00:00:00 +0000

In the fast-paced, data-driven landscape of modern business, the ability to harness the power of data analytics has become paramount for organizations seeking to gain a competitive edge, drive innovation, and navigate complex market dynamics. Business Data Analytics, the practice of collecting, analysing, and interpreting data to derive actionable insights, lies at the heart of this digital transformation journey. This presentation offers a comprehensive exploration of Business Data Analytics, providing insights into its foundational principles, cutting-edge methodologies, and real-world applications across diverse industries. This presentation serves as a roadmap for organizations seeking to unlock the transformative power of Business Data Analytics. By embracing a data-driven mindset, investing in cutting-edge analytics capabilities, and fostering a culture of continuous learning and experimentation, organizations can position themselves for success in an ever-evolving business environment. As we look to the future, the opportunities for Business Data Analytics are limitless, offering organizations the tools they need to thrive and innovate in the digital age.

REACTIVE INVESTING: THE PSYCHOLOGY OF MARKET RESPONSES AND ITS IMPACT ON LONG-TERM FINANCIAL STABILITY

APARNA P, K. Siva Murugan — Tue, 10 Jun 2025 00:00:00 +0000

Reactive investing, driven by psychological biases and emotional responses, significantly influences financial markets, often leading to short-term volatility and long-term instability. This study examines the behavioral underpinnings of reactive investing, exploring how cognitive biases such as herd mentality, loss aversion, and overreaction to news shape market dynamics.The paper investigates the systemic risks of reactive investing, such as misallocated capital, eroded investor confidence, and heightened financial fragility. To mitigate these effects, the study discusses potential strategies, including investor education, regulatory safeguards, and long-term investment approaches that counteract impulsive decision-making. The study concludes with recommendations for future research, emphasizing the need for advanced sentiment analysis tools and cross-cultural studies to better understand market behavior. By bridging psychological theory with financial practice, this paper contributes to a deeper understanding of how reactive investing impacts economic stability and offers pathways toward more resilient markets.

UNDERSTANDING AGRICULTURAL COMMODITY MARKET TRENDS IN NCDEX – AN OVERVIEW

Shifa Fathima, Safeer Pasha M — Tue, 10 Jun 2025 00:00:00 +0000

The agricultural commodity market supports India’s economic growth and rural advancement by providing stakeholders including farmers and traders with a system to control price risks when they determine their product values. NCDEX has become one of the largest commodity exchanges that enables trading in agricultural futures since its establishment. The paper examines NCDEX agricultural commodity futures trading patterns during twenty years from 2005 to 2024. The research outlines major patterns and changes in order to establish fundamental knowledge about the factors that impact agri-futures markets. The analysis aims to support ongoing research about commodity markets in India while establishing basic knowledge for agricultural derivative market developers and stakeholders, and policy-makers.