A QUANTITATIVE STUDY OF INTELLECTUAL PROPERTY (IP) AWARENESS PROGRAMS AND THEIR IMPACT ON INNOVATION AMONG INDIAN YOUTH

Abstract

This study investigates the impact of Intellectual Property (IP) awareness programs on the innovation potential of Indian youth. Using a quantitative research design, data were collected from 66 young adults across diverse academic backgrounds through a structured online questionnaire. The findings reveal that 72.7% of participants demonstrated moderate to high awareness of basic IPR concepts, including patents, copyrights, trademarks, and geographical indications. Participation in IP programs significantly boosted confidence in protecting creative ideas (81.8%) and understanding their commercial value (78.8%). Moreover, 78.8% reported increased entrepreneurial motivation, while 80.3% advocated for integrating IP education into academic curricula. Despite these positive outcomes, only 47% of respondents had registered or planned to register IP rights, indicating a gap between awareness and practical application. The study concludes that enhancing procedural knowledge and expanding targeted awareness campaigns can further empower Indian youth to transform innovative ideas into impactful ventures, fostering economic growth and social advancement.