mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920

CONCEPT DEVELOPMENT TEST IN SCIENCE: A RESEARCH TOOL

2025-12-10T07:32:34+00:00

The development of the concept has emerged as an important construct. It plays a vital role in the teaching learning process, as it helps learner move beyond rote memorization toward meaningful understanding. A concept is not merely a word or definition, but an organized mental framework that enables students to identify relationships, recognize patterns, and apply knowledge in real situations. In the field of education development of concept is particularly important because it strengthen higher order thinking skills such as reasoning, critical analysis, and creativity. It allows learner to construct knowledge actively rather than passively receiving facts. Moreover, the ability to grasp abstract ideas provides a foundation for future leaning, especially in subjects like science, mathematics, and social studies, where concepts are interrelated and build progressively. Therefore, focusing on the development of concept ensures that education is not restricted to superficial knowledge but promotes deeper understanding, lifelong learning, and the capacity to adapt to changing circumstances. The research paper is focused on the construction of a tool namely Concept Development Test in Science (CDTS). The tool will be used to evaluate the concept development on selected chapters of class nine science.

AI AND CIRCULAR ECONOMY MARKETING: A NEW ERA FOR SUSTAINABLE FARMER PRODUCER ORGANIZATIONS

2025-12-10T07:32:35+00:00

This conceptual paper examines the intersection of Artificial Intelligence (AI) and circular economy marketing in the context of Farmer Producer Organizations (FPOs), highlighting the transformative potential of these technologies in promoting sustainable agricultural practices. AI offers FPOs innovative tools for personalized marketing, data-driven decision-making, and consumer engagement, enabling them to meet the growing demand for eco-conscious products. Circular economy principles, such as waste reduction, resource optimization, and sustainable consumption, are integral to this transformation. By adopting AI, FPOs can enhance their marketing strategies, improve product lifecycle management, and optimize resource usage, reducing environmental impact while boosting profitability.

The paper discusses the challenges FPOs may face, including high initial costs, lack of technical expertise, and resistance to change within traditional farming communities. Additionally, it highlights the strategic opportunities provided by AI and circular economy marketing, such as creating new revenue streams, improving consumer loyalty, and advancing sustainable agricultural practices. The paper also offers practical recommendations for FPOs on adopting AI-driven circular economy models, including investments in digital infrastructure and consumer education. In conclusion, the integration of AI and circular economy marketing presents a significant opportunity for FPOs to contribute to a more sustainable, competitive, and resilient agricultural ecosystem.

COMMODITY DERIVATIVES ON MULTI COMMODITY EXCHANGE: A PERFORMANCE EVALUATION

2025-12-10T07:32:35+00:00

The Multi Commodity Exchange of India (MCX) plays a vital role in trading commodity derivatives, offering futures and options contracts across diverse segments such as bullion, base metals, energy, and agricultural commodities. This research paper presents a comprehensive performance evaluation of commodity derivatives traded on the Multi Commodity Exchange (MCX) over nine years from 2015 to 2023, especially after the 2015 SEBI as the regulatory body for the Commodity market, emphasizing comprehensive segment & commodity-wise such as Cotton, Nickel, Gold, Natural Gas and so on, performance evaluation on the derivatives markets. By analyzing yearly data of various commodity groups - base metals, bullion, energy, and agriculture - this study aims to identify trends, assess market fluctuations, and understand the dynamics of the commodity derivatives market in Multi Commodity Exchange. Using statistical techniques like linear regression, descriptive analysis, and basic trend analysis, we examine the trading volumes and values of all commodities traded in MCX like cotton, gold, crude oil, silver, etc. Through its comprehensive examination of these segments, this research paper offers valuable insights into the complex interconnections inherent in commodity derivatives trading. Additionally, the study examines how market trends and other factors affect commodity performance and identifies the reasons for market fluctuations. These results highlight major trends and the overall performance of commodities that can help market participants make vital decisions. This study tries to contribute to the body of knowledge by providing an adequate and detailed analysis of the growth and performance of commodity derivatives on the Multi Commodity Exchange of India (MCX).

THE ROLE OF EMPLOYEE ADVOCACY TOWARDS BUILDING ORGANISATIONAL REPUTATION IN THE AGE OF SOCIAL MEDIA

2025-12-10T07:32:36+00:00

With the rise of social media, employees have turned into brand ambassadors of companies as influential figures, creating and disseminating public opinion and organizational reputation. The present study tries to explore the degree to which certain in-house communication approaches by , transparency, openness, empowerment, and recognition, trigger employee advocacy in Indian organizations. Based on relationship management and communication theory, this study also investigates the mediating role of employee engagement and the moderating influence of social media usage in this relationship. The research approach is quantitative and based on survey data gathered from 420 samples from permanent Indian employees from various industries. This research seeks to identify how emotionally committed employees, helped by effective internal communications, will have a better chance of posting positive tweets regarding their business and hence promote its reputation. The research also examines whether the frequency and intensity of social media use confirm this advocacy-reputation linkage. This study adds to the literature on employee advocacy by synthesizing communication practice, engagement, and social media activity, providing practical recommendations for organizations wanting to develop reputational capital through employees in digitally networked spaces.

CONSUMERS' ONLINE SHOPPING BEHAVIOR IN CHENNAI: AN EMPIRICAL STUDY

2025-12-10T07:35:19+00:00

New technologies have changed online shopping. Online purchasing has become popular. By offering e-products and services, online businesses may increase their client base and revenue. This research assesses customers' online shopping habits and the difficulties they experience. The rise of technology has enabled online shopping. Online purchasing has become prevalent since the Internet's triumph. The results show essential insights and influencing characteristics that may be used to create and implement trade strategies to improve online customer buying behaviour, build online shopping circumstances for prospective buyers, and increase consumer satisfaction with services and items. This study shows the necessity of examining internet shopper behaviour. The findings corroborated realities regarding internet shopping, providing reliable data for analysis.

Editorial Note

2025-12-09T07:49:03+00:00

Vol. 3 No.4 (2025): mLAC Journal for Arts, Commerce and Sciences (m-JACS)

Editorial Note December 10, 2025

Dear Readers, Contributors, and Members of the Academic Community,

It gives me great pleasure to present Volume 3, Issue 4 of the mLAC Journal for Arts, Commerce and Sciences (m-JACS)—a multidisciplinary, peer-reviewed open-access journal published by Maharani Lakshmi Ammanni College for Women (Autonomous). As we reach the close of 2025, this issue reflects our continuous growth, strengthened editorial practices, and expanding global visibility.

I am delighted to share that m-JACS is now successfully indexed in J-Gate, a widely recognised database for global scholarly literature. This achievement reinforces the journal’s commitment to transparency, rigorous peer review, and strong publication ethics. The indexing process has further enhanced the discoverability of our published articles and visibility of our authors across the scholarly community.

In addition, we are preparing to reapply to the Directory of Open Access Journals (DOAJ) following a fresh quality review cycle for papers received across our recent issues. We are confident that the consistent improvement in editorial standards, quality of submissions, and reviewing practices will support our eligibility for inclusion. The DOAJ review will also strengthen our long-term ambition of moving toward reputed indexing platforms such as Scopus and Web of Science in the coming years.

As part of our efforts to engage the academic community more meaningfully, we are pleased to announce planned Special Editions, including thematic research collections and a Conference Edition featuring selected peer-reviewed papers from academic events held during 2025–26. These curated editions will offer increased opportunities for authors and further enhance the journal’s thematic relevance and scholarly reach.

As always, the journal remains dedicated to fostering interdisciplinary research in arts, commerce, humanities, social sciences, management studies, education, environmental sciences, and applied sciences. We continue to welcome high-quality manuscripts that contribute to knowledge building, societal relevance, and innovative thinking.

I offer my heartfelt appreciation to all our authors, peer reviewers, editorial board members, advisory scholars, and institutional supporters. Your collective contributions have shaped m-JACS into a credible and continuously evolving academic platform.

As we step into another year of publishing excellence, I invite the academic community to engage with this issue, participate in our upcoming special editions, and continue sharing impactful research with us.

Let us advance together—towards scholarly excellence, global visibility, and collaborative innovation in research.

Warm regards,

Dr. Sushil Kumar Middha

Editor-in-Chief

m-JACS

December 10, 2025