mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920

IMPACT OF COGNITIVE DISTORTION ON DECISION-MAKING ABILITIES IN STUDENTS: AN EMPIRICAL ANALYSIS

2025-09-11T07:02:23+00:00

This study investigates the relationship between cognitive distortions and decision-making abilities among undergraduate students. A sample of 200 students was assessed using self-developed, validated tools. Results showed that both cognitive distortions and decision-making skills were at an average level. A weak positive correlation (r = 0.2085) was found between the two variables, indicating that cognitive distortions have minimal impact on students’ decision-making. The findings suggest the need for interventions to improve rational thinking and cognitive awareness.

PERSONALIZATION VS. PRIVACY: CONSUMER PERCEPTION OF TARGETED ADVERTISING ON SOCIAL MEDIA PLATFORMS

2025-09-11T07:02:21+00:00

This study investigates the evolving consumer perceptions of targeted advertising on social media platforms, emphasizing the nuanced trade-off between the appeal of personalization and the increasing concerns surrounding privacy. As digital platforms leverage user data to deliver customized content, a tension emerges between user convenience and data vulnerability. To explore this balance, a mixed-methods approach was adopted involving 415 active social media users from five major cities in Tamil Nadu, India. Data were collected through structured questionnaires and analyzed using statistical tools including descriptive statistics, t-tests, chi-square tests, correlation analysis, and regression models.

The results revealed that 68% of respondents prioritize privacy over the benefits of personalization, with younger participants showing a relatively higher inclination towards personalized advertisements. Despite initial assumptions, education level did not significantly influence privacy concerns. Furthermore, the frequency of social media use demonstrated minimal predictive power regarding acceptance of targeted advertising. These findings suggest that while personalization remains a valued feature for some demographics, heightened awareness and discomfort around data usage are growing across user groups.

This study addresses a critical research gap by integrating demographic variables, psychological attitudes, and user behavior to evaluate how these factors collectively shape consumer trust and acceptance of targeted ads. The implications are especially relevant in the current context of increasing digital surveillance and evolving regulatory frameworks. Recommendations call for enhanced transparency in data usage policies, development of user-centric privacy controls, investment in digital literacy campaigns, and the adoption of ethical, non-intrusive advertising strategies. Ultimately, this research contributes actionable insights for marketers, platform developers, and policymakers seeking to design responsible advertising systems that align with user expectations and safeguard personal data.

ROLE OF SOCIAL MARKETING IN SUSTAINABLE DEVELOPMENT OF GEOGRAPHICAL INDICATION PRODUCTS

2025-09-12T07:18:52+00:00

Geographical Indication Products are Unique in terms of quality and characteristics. Using GI labelling also helps the local community preserve traditional artisan work. However, people are quite unaware of Geographical Indication Products. For the sustainability of eco-friendly desi products, social marketing will create the opportunity to reach a greater number of customers. In this paper, the author analyses how social media channels contribute to raising awareness and provides recommendations for designing and executing an effective social marketing campaign. Review and analyze examples of effective social marketing campaigns and their contributions to promoting sustainable practices within the GI sector. The study depends on both primary and secondary data. SPSS Statistical tools and convenience sampling methods are used to collect and analyze the data. The findings are intended to support producers, marketers, and policymakers in developing and implementing effective strategies that align with sustainability goals and strengthen the market position of GI products.

AN ANALYSIS OF OLDER PERSONS' ISSUES WITH DIGITAL BANKING, WITH A FOCUS ON AKOLA CITY

2025-09-13T05:04:11+00:00

The aim of these research paper is to study on digital banking problems faced by senior citizens with special reference with Akola city. By studding this topic senior citizens will get to know how to reduce their problems. The age of senior citizen is considered in research are 60 or above 60. This research is descriptive type of research and for research use simple random sampling technique and sample size are limited is 100 sample. This result shows the variety of view point of senior citizens related to digital banking services. Some senior citizens view point in variable of digital banking and some are opposite to digital banking to find out that unfavorable view towards digital banking this research is help to identify and identify the solution on that. As digital banking becomes increasingly prevalent in modern society, it presents both opportunities and challenges, particularly for senior citizens who may encounter unique barriers to adoption and usage. The findings shed light on the obstacles hindering senior citizens’ access to and utilization of digital banking services, including issues related to usability, trust, accessibility, and awareness. Specifically, this study looks at the difficulties senior citizens in Akola city face with digital banking.

Editorial Note

2025-09-09T05:41:16+00:00

ISSN: 2584-1920 (Online)

Vol. 3 No.3 (2025): mLAC Journal for Arts, Commerce and Sciences (m-JACS)

Dear Readers, Contributors, and Esteemed Members of the Academic Community,

It gives me great pride and joy to present Volume 3, Issue 3 of the mLAC Journal for Arts, Commerce and Sciences (m-JACS)—a multidisciplinary, peer-reviewed, open-access journal of Maharani Lakshmi Ammanni College for Women (Autonomous).

This issue continues to strengthen our vision of fostering interdisciplinary scholarship and academic innovation. We are delighted to share that our consistent efforts in ensuring quality research and global accessibility have borne fruit. Following our inclusion in J-Gate, our application to the Directory of Open Access Journals (DOAJ) has entered its final review stage. This marks a decisive step toward our larger aspiration of being indexed in Scopus and the Web of Science by early to mid-2026.

In keeping with our mission to nurture inclusivity and innovation, this issue carries a diverse range of articles spanning social sciences, commerce, literature, education, and applied sciences, reflecting the vibrancy of interdisciplinary research in contemporary academia.

As we move closer to completing two years of publication, I take this opportunity to sincerely thank our authors, reviewers, editorial team, advisory board, and readers whose unwavering support has elevated m-JACS into a credible scholarly platform within a short span of time.

To further strengthen our peer-review process and expand our editorial reach, m-JACS is now inviting applications from academicians with strong scholarly credentials and prior editorial or reviewing experience to join our Reviewers’ Panel and Editorial Board. We believe your expertise can significantly contribute to our mission of academic excellence and integrity. Please send your expression of interest to mjacs@mlacw.edu.in

I warmly invite you to engage with the articles in this issue and to continue contributing your scholarly work to m-JACS. Together, let us strive to advance research that is impactful, inclusive, and globally relevant.

With gratitude and best wishes,

Dr. Sushil Kumar Middha
Editor-in-Chief
m-JACS