mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920

ENTREPRENEURSHIP IN ECONOMIC GROWTH AND DEVELOPMENT- AN EMPIRICAL STUDY

S.Shashila — 2024-09-10

An essential component of a nation's development is entrepreneurship. It is among the most crucial components of economic growth. An entrepreneur is someone who possesses the drive, initiative, and skill necessary to launch their own company or venture and who is constantly striving for greatness. He works for the general good and is the driving force behind societal transformation. The quantity and quality of entrepreneurs have an impact on the nation's economic development. They seek out, recognize, and take advantage of chances primarily for financial benefit. An extremely calculated person who is constantly willing to take chances in order to accomplish their objectives is an action-oriented entrepreneur. The purpose of this review research article is to investigate the role that entrepreneurship plays in promoting economic development and progress. It looks at the study methods, theoretical foundations, and empirical results pertaining to the function of entrepreneurship in diverse settings.

SYNERGIZING ACADEMIC ANIMATION AND AI INTEGRATION FOR ENRICHED LIBRARY EXPERIENCE

Saba Inamdar — 2024-09-10

Libraries must maintain a harmonic balance between technology and the human aspect to ensure patrons receive the best possible service. This conceptual paper combines academic animation and artificial intelligence to create a library experience. This study proposes using animation to enhance patrons' library experience. Using artificial intelligence and machine learning in a natural language can enrich the library experience.

A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF CUSTOMERS

DeepaLakshmi S — 2024-09-10

In today's marketing landscape, celebrities play a crucial role in advertising, leveraging their credibility and allure to enhance the effectiveness of campaigns. Marketers strategically utilize celebrities from various fields to capture consumer attention and influence purchasing decisions, particularly in regions like India where celebrity adoration is profound. This study delves into the transformative impact of celebrity endorsements on consumer purchasing patterns and brand perception, examining the intricate interplay between celebrity influence and consumer decision-making processes. Concurrently, the consumer buying decision process is explored, highlighting the stages individuals undergo when considering a purchase from identifying a need to post-purchase evaluation. Understanding these processes sheds light on how celebrities and consumer behaviours intersect, shaping marketing strategies and brand outcomes.

E-RETAILING IN INDIA: GROWTH, TRENDS, AND EMERGING CHALLENGES

S.Jayalakshmi — 2024-09-10

E-retailing is the activity of selling consumer items online. In essence, it is a modernization of online sales of products and services as well as a revolution in e-business and e-commerce. Because of technology development, e-retailing has become a new idea in retailing. The present era is rife with fresh issues; fashions of today become dated tomorrow, and a fresh problem emerges. As a result, businesspeople are constantly alert to dangers and changes in the market. E-retailing is the process of selling retail items online, which is advantageous to customers who are time-constrained but desire a wide selection of goods at affordable prices.

NEP 2020 REVISITING, REIMAGINING & REVAMPING HIGHER EDUCATION IN INDIA: VISION 2047

Meenakshi Rathi — 2024-09-10

The National Education Policy (NEP) 2020 is a visionary document that aims to transform the education system in India, including higher education, with a futuristic perspective towards the year 2047. This paper discusses the key proposals and recommendations of the NEP 2020 and its potential impact on higher education in India. The NEP 2020 emphasizes the importance of digital adoption, research, and innovation in higher education and promotes flexibility and choice in course selection. The paper also highlights the proactive steps taken by the government of Madhya Pradesh in implementing the NEP 2020 recommendations. The focus on online platforms, high-quality digital content, and credit transfer systems could improve access to education, especially for students in remote areas. Furthermore, the promotion of research and innovation could lead to economic growth and development by encouraging collaboration between universities, industry, and other institutions. Overall, the NEP 2020 has the potential to revolutionize higher education in India and make it more equitable, holistic, and experiential.

PSYCHOLOGICAL IMPACT OF SOCIAL MEDIA AND E-COUNSELING ON THE MENTAL HEALTH OF ADOLESCENTS

N. A Anusha Vasist — 2024-09-10

The impetus behind this paper is to map the literature on the impact of social media on adolescents’ mental health through a psychological perspective, using data from original papers published from 2016 to 2021 using bibliometric analysis. The key findings include A) social media causes problems such as anxiety, depression, body image issues, and FoMo. B) The use of social media has exponentially increased over the past 5 years. C) Past studies have only addressed platforms. But, the implications of social media on social interactions is a field still open to study. The implications E-counseling has on mental health is also a study with potential.

INTEGRATING GAMIFICATION INTO CURRICULUM DESIGN: ENHANCING ADOLESCENT STUDENTS' DECISION MAKING, PROBLEM SOLVING AND CRITICAL THINKING CAPACITIES

Shaikh Sara Nazneen — 2024-09-10

According to research, the new age student, Gen Z, differs from his or her predecessors, and educators must develop new age pedagogical interventions to cater to this set of learners. With the changing manner the new generation learns, the education system must be revamped to include tools that meet the learner's demands. Gamification is an effective learning technique for today's generations, who are accustomed to using digital media. Gamification may also help students build critical thinking, decision-making, and problem-solving abilities by immersing them in dynamic and immersive learning experiences. Thus, the current study attempts to find out if incorporating the usage of gamification might promote critical thinking, decision making, and problem solving capabilities in adolescents.

Message from Editorial Desk

Dr. Sushil Kumar Middha — 2024-09-10

Editorial Note September, 2024

We are thrilled to announce the release of the 4th issue (Vol. 2 No. 3, 2024) of mJACS Journal. With this milestone, we are now eligible to apply for inclusion in the UGC CARE List, and we will be submitting our application shortly. This is a significant step forward in our journey to uphold academic rigor and research excellence.

The Maharani Lakshmi Ammanni College for Women, the proud publisher of mJACS, remains steadfast in its commitment to fostering research despite various challenges. Our mission is clear—to promote a culture of inquiry and innovation, and we are deeply honored by the trust the academic community has placed in us.

The overwhelming response from authors has been truly heartening, and we extend our sincere thanks to each one of you for your valuable contributions to this edition. Your support is the driving force behind the success of our journal.

We would also like to express our profound gratitude to our esteemed Guest Editors, Dr. Parwinder Kaur and Dr. Abhinandan N. Dr. Kaur's deep dive into Global Economic Trends and Dr. Abhinandan’s analysis on Research & Innovation in Commerce and Management – Recent Initiatives have added immense value and depth to this issue.

To all our contributors and readers, we are incredibly grateful for your unwavering support. We hope that this issue continues to inspire, inform, and contribute to the growing body of academic research.

Warm regards,

Dr. Sushil Kumar Middha Editor-in-Chief

m-JACS

September 10, 2024