IMPACT OF SOCIAL MEDIA ON YOUNGER GENERATION

Abstract

A social networking service is an online platform that focuses on building friendly social networks among people. For example: sharing interests and activities. A social network service essentially consists of a representation of each user, his or her social links, and a variety of additional services. Social Media technology plays an important role in helping people to make a successful transition to sustainable employment, Education, Good Communication, and independent living.

The younger generation is using social networking sites to make friends and share interests. They tend to share photos, music, videos, propagate business ideas, marketing tool, showcase their talents etc.

While there are many positive and negative aspects of social networking, the impact of these sites on the minds of the younger generation can also lead to anti-social behaviour in real life. 

This paper is a fact-finding study on social media.  The present study will spread light on how extensive impact has taken place in the present scenario in this information and technology-intensive era.  The research tries to analyse how social media is being used by the younger generation for their development.