A STUDY ON SOCIAL MEDIA ADDICTION AMONG YOUTHS

Abstract

Social media has become a widely used term today, referring to electronic communication platforms such as social networking websites and micro-blogging platforms. These platforms enable users to create online communities where they can share information, ideas, personal messages, videos, and more. While popular social media websites like Facebook, Twitter, Tumblr, Instagram, and WhatsApp have amassed millions of registered users, social media encompasses much more than just a sharing platform. It comprises interactive technologies that facilitate the creation and sharing of information, ideas, career interests, and various forms of expression within virtual communities and networks. Most individuals utilize social media networking sites to interact with both old and new friends, whether they are physical or online connections. The rapid evolution of technology has transformed the world into a global village, making communication more accessible than ever before. However, technology, like a coin, has both positive and negative impacts. Social media addiction, characterized by excessive concern and an uncontrollable urge to log on or use social media, can impair important aspects of life. This research paper aims to identify the types of social media platforms to which youths are addicted and analyze the positive and negative impacts on them. The data for this study will be collected from primary and secondary sources, and analytical presentations will be included.