The THE ROLE OF SOCIAL MEDIA IN PROMOTING HEALTH PRODUCTS AMONG WOMEN: A STUDY

Sushma Pawar; Dr. Tahmeena Nigar Sultana

doi:10.59415/mjacs.v1i1.6

Authors

Sushma Pawar Reasearch Scholar
Dr. Tahmeena Nigar Sultana Karnataka State Akkamahadevi Women's University

DOI:

https://doi.org/10.59415/mjacs.v1i1.6

Keywords:

Key Words: Social Media, Health products, Purchase intension and Women

Abstract

Social media has become a necessity to everyone’s life. Social Media is a distinguish channel in promoting health related products and marketing for individuals and large corporations as well. Among all products in the market, health products also received bombarded attentions from targeted customers. Social media such as Facebook, Instagram, YouTube, Twitter etc. are widely used for the promotion of products by the sellers of health products. The purpose of this article to know the effects of health related products on women. This study reveals to know the socio-personal characteristics of the respondents. This paper intends to identify the how social media plays its role in promoting health products among women. Furthermore, this paper also aims to examine the women perceptions of social media and their intension to purchase health products. To assess the role of Social Media in enhancing the effects of Health related products on women. For this study, descriptive research was adopted and the primary data is collected through a survey by using a structured interview schedule. A total of 120 respondents were selected randomly for the collection of primary data through a structured questionnaire. Data is analyzed SPSS software

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Author Biography

Dr. Tahmeena Nigar Sultana, Karnataka State Akkamahadevi Women's University

Assistant Professor, Department of Journalism and Mass Communication

Karnataka State Akkamahadevi Women's University, Vijayapura

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