E-RETAILING IN INDIA: GROWTH, TRENDS, AND EMERGING CHALLENGES

S.Jayalakshmi

doi:10.59415/mjacs.v2i3.178

Authors

S.Jayalakshmi St.Thomas College of Arts & Science, Koyambedu, Chennai, Tamilnadu, India, 600107.

DOI:

https://doi.org/10.59415/mjacs.v2i3.178

Keywords:

KEYWORDS: e.retailing, e.commerce, customers, purchase, B2C, B2B.

Abstract

E-retailing is the activity of selling consumer items online. In essence, it is a modernization of online sales of products and services as well as a revolution in e-business and e-commerce. Because of technology development, e-retailing has become a new idea in retailing. The present era is rife with fresh issues; fashions of today become dated tomorrow, and a fresh problem emerges. As a result, businesspeople are constantly alert to dangers and changes in the market. E-retailing is the process of selling retail items online, which is advantageous to customers who are time-constrained but desire a wide selection of goods at affordable prices.

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References

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