AN EMPIRICAL ANALYSIS OF DIGITAL TRANSFORMATION IN THE ACCOUNTING FIELD AND ROLE OF ACCOUNTANTS: A REVIEW OF LITERATURE

Jayashree R; S. Jayakani

doi:10.59415/mjacs.v2i4.216

Authors

Jayashree R Research Scholar
S. Jayakani

DOI:

https://doi.org/10.59415/mjacs.v2i4.216

Keywords:

Digital transformation, Technological landscape, Empirical analysis, Digital tools, Technology adoption, accounting firms, Role evolution, Key drivers, Challenges, Implications.

Abstract

In today's rapidly evolving business landscape, digital transformation has emerged as a crucial force reshaping various industries, including accounting. This empirical study delves into the profound impact of digital transformation on the accounting field and the evolving roles and responsibilities of accountants within this dynamic context.

Through a comprehensive analysis of empirical data and case studies, this research investigates the multiple facets of digital transformation in accounting. It scrutinizes the adoption of advanced technologies such as Artificial Intelligence (AI), Blockchain, Cloud Computing, and Big Data Analytics, and their influence on the accounting ecosystem. The study uncovers the ways in which these technologies streamline processes, enhance accuracy, and improve decision-making in accounting practices.

This research sheds light on the changing roles of accountants. It reveals that accountants are transitioning from traditional number-crunchers to strategic advisors and data analysts. The study highlights the importance of digital literacy and adaptability as critical skills for accountants in this new era.

This empirical analysis highlights the necessity for accounting professionals and firms to embrace digital transformation to remain competitive and relevant in the modern business environment. It offers valuable insights for policymakers, educators, and industry practitioners to navigate the evolving landscape of accounting in the digital age.

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