DIGITAL TRANSFORMATION OF COTTAGE UNITS FROM TECHNO ILLITERATES TO TECHNO CRATS  WITH SPECIAL REFERENCE TO MARKETING

M. Subasini

doi:10.59415/mjacs.v2i2.193

Authors

M. Subasini V. V. Vanniaperumal college for women, Virudhunagar

DOI:

https://doi.org/10.59415/mjacs.v2i2.193

Keywords:

Affiliate marketing, Referral marketing

Abstract

Cottage industries are a main breadwinner for many families in India. Cottage businesses have one benefit that they can be executed with very small investments, so this type of business is suitable for people with meagre income. In addition to that, the raw materials to produce cottage unit products are available easily in their nearby environment. The cottage and small scale industries hold enormous prospective for employment generation. Additionally, a person working in such an industry is basically a self-employed one. Cottage and small scale industries take part in about forty per cent of the total industrial output in India.

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