CUSTOMERS PERCEPTION ON ONLINE FOOD DELIVERY: A CASE STUDY OF KARNATAKA STATE

Abstract

Internet technology has its influence on almost every sector. Day to day activities of human beings is incomplete without the internet technology. We are depending on smart phones for many major tasks we do every day. Today in every single minute thousands of android applications are being downloaded from the Google play store. Over the last couple of years internet and mobile phones became integral part of human life. Today online food delivery applications are rapidly increasing. Slowly these platforms are expanding to all the major cities of the state. Due to the increasing demand and competition these food delivery platforms are giving more offers and other benefits to the consumers. This research paper aims to discuss the most preferred online food delivery service by consumers and to examine how food delivery services are satisfied their consumers. The area of the study is Karnataka state. 210 respondents were selected based on simple random sampling method. The study concludes that online food delivery services are working as a bridge between hotel business and consumers. They make people life’s easy and people also depending on online food delivery services.