A STUDY ON THE ROLE OF DIGITAL INDIA IN SHAPING THE FUTURE OF ENTREPRENEURSHIP

Nikitha S

doi:10.59415/mjacs.298

Authors

Nikitha S Bengaluru City University

DOI:

https://doi.org/10.59415/mjacs.298

Abstract

Digital entrepreneurship is a transformative force in modern economies, particularly in rapidly digitalizing countries like India. It represents a paradigm shift from traditional business models, leveraging digital technologies to create new ventures, improve performance, and drive economic growth. This preliminary research explores the opportunities and challenges of this evolving field, providing a framework for understanding its unique dynamics. To succeed in this dynamic environment, entrepreneurs and managers must possess a deep understanding of both business fundamentals and emerging digital technologies. The continuous evolution of technology—from AI and blockchain to 5G and the Internet of Things (IoT) demands a culture of continuous learning and adaptability. This article's framework serves as a foundational guide for navigating the complex but rewarding landscape of digital entrepreneurship, bridging the gap between traditional entrepreneurial principles and the considerations of a digital-first world.

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Author Biography

Nikitha S, Bengaluru City University

Guest Faculty, Bengaluru City University

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