CONSUMERS' ONLINE SHOPPING BEHAVIOR IN CHENNAI: AN EMPIRICAL STUDY

Subburaj Packiam; P.Rajabalachandran

doi:10.59415/mjacs.v3i4.224

Authors

Subburaj Packiam University of Madras, Chennai
P.Rajabalachandran Natesan Institute of Co-operative Management, New Delhi.

DOI:

https://doi.org/10.59415/mjacs.v3i4.224

Keywords:

Consumer, Buying Behavior, Online Shopping, Product

Abstract

New technologies have changed online shopping. Online purchasing has become popular. By offering e-products and services, online businesses may increase their client base and revenue. This research assesses customers' online shopping habits and the difficulties they experience. The rise of technology has enabled online shopping. Online purchasing has become prevalent since the Internet's triumph. The results show essential insights and influencing characteristics that may be used to create and implement trade strategies to improve online customer buying behaviour, build online shopping circumstances for prospective buyers, and increase consumer satisfaction with services and items. This study shows the necessity of examining internet shopper behaviour. The findings corroborated realities regarding internet shopping, providing reliable data for analysis.

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Author Biographies

Subburaj Packiam, University of Madras, Chennai

Assistant Professor, Department of Business Administration (BBA),Agurchand Manmull Jain College, Meenambakkam, Chennai-600061

P.Rajabalachandran, Natesan Institute of Co-operative Management, New Delhi.

Lecturer, Natesan Institute of Co-operative Management, New Delhi.

(A Unit of NCCT, New Delhi, Ministry of Cooperation, Govt. of India)

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