A STUDY ON WEB MARKETING & ITS IMPACT OF DIGITALIZATION ON SOCIETY WITH SPECIAL REFERENCE TO AMAZON
DOI:
https://doi.org/10.59415/mjacs.v1i1.9Keywords:
online platform, Advertising, PromotionAbstract
Web marketing is a contrarily to promote the business through website in order to bring more visitors. The marketing of products or service using digital technologies, mainly on the internet, but also including mobile phones, display adverting & any other digital medium. Technology innovation brought fundamental shift in the functioning of market in India both internally and externally as it enables make profit in online platform. Amazon sellers can join the e-commerce giant on its journey of success provided they use digital marketing to sell their products & build their brand. Amazon was the world’s largest online marketplace. Web Marketing is the promotion of products or brands using different forms of electronic media as consumers have access to information at any time & any place. They are exposed to not just what your company says about your brand, but what the world says about your brand.
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References
• Gay, R,Charlesworth, A & Esen, R (2007) ‘online marketing – A Customer-led
Approach’, First Edition, Oxford University Press.
• Chaffey, D and Ellis-Chadwick, F (2012) ‘Digital Marketing : Strategy ,
Implementation and Practice’ Fifth Edition, Prentic Hall.
• Kotler, P and Aemstrong, G (2008), “Principle of Marketing”, Twelfth edition, Pearson.
• https://blueinteractiveagency.com/seo-blog/2018/01/9-types-of-internet-
marketing-strategies/
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Copyright (c) 2023 Kusumitha B R
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