ADVANCEMENT OF TECHNOLOGIES IN FINTECH: AN ANALYSIS ON CUSTOMER ADOPTION AND EXPERIENCE WITH PARTICULAR TO BENGALURU CITY
DOI:
https://doi.org/10.59415/mjacs.316Keywords:
Financial Technology, Perception and attitude, Customer satisfaction, customer Awareness, Customer Experience and Technology advancement.Abstract
This Study investigates the impact of technology Development on customer experience in the Fintech sector. It uses qualitative data to analyse various aspects of user satisfaction, such as usability, functionality, security and overall experience with Fintech Applications.
The Study investigates the awareness level, perception and satisfaction level of the fintech user with the advancement of FinTech’s technological. Primary data are collected using a structured questionnaire from 100 respondents. The data is collected based on Qualifications and the Study is focused on Bengaluru. A Convenient Non-Probability sampling distribution is used for data collection.
This research provides valuable insights for Fintech firms, policymakers, and regulators. It highlights the need for a customer-centric approach to technology development, robust security measures and collaborative regulatory frameworks to harness the full potential of Fintech innovations and deliver exceptional customer experiences.
Factors affecting consumer satisfaction include ease of use and security features(Kant, 2025). It has been demonstrated that technological advancements like blockchain and artificial intelligence (AI) enhance the customer experience by ensuring secure transactions and providing customized services. Reduced transaction costs, cost transparency, and other financial advantages contribute to cost-effectiveness(Solarz & Swacha-Lech, 2021).
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Copyright (c) 2026 Rosaline Jayanthi, Tejas Kumar N, Sri Lakshmi K R
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