OPTIMIZING SUPPLY CHAIN INTEGRATION: EXPLORING THE ROLE OF DISTRIBUTION CHANNELS IN ENHANCING ENTERPRISE PERFORMANCE

Authors

  • ARATI G. TAYADE PG STUDENT
  • Vishal V. Patil Shri Sant Gajanan Maharaj College of Engineering, Shegaon

DOI:

https://doi.org/10.59415/mjacs.v2i2.190

Keywords:

Distribution channels, Production, Manufacturer, A supply chain, Purchaser.

Abstract

Distribution channels, or basically paths, are how items are delivered from the maker to the consumer. This is the subject of the study. It examines the various varieties of these pathways and their mechanisms, emphasizing the function of intermediaries who facilitate this process. The growing significance of electronic channels for product sales is also mentioned. A supply chain can be thought of as a large network that consists of all the various companies, individuals, and tasks necessary to move an item from its point of manufacture to its point of purchase. This covers every step of the process, from obtaining the supplies needed to create something to carrying out the actual production to selling the completed good.

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Author Biography

Vishal V. Patil, Shri Sant Gajanan Maharaj College of Engineering, Shegaon

Assistance Professor, Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon

References

Shukla and Jharkharia (2013) presented a literature review on the fresh produce supply chain management (FSCM) and classified it on the basis of structural attributes such as problem.

Gosling and Naim (2009) Presented a comprehensive literature review on Engineer-to-Order (ETO) supply chains and contributed to the development of a more robust definition of the ETO supply chain.

Sachan and Datta (2005) Examined the past research from 1999–2003 based on 442 papers related to SCM and logistics that were published in the three academic journals, Journal of Business Logistics.

Kumar (2016): on employee engagement tactics in Indian businesses provides insightful information on how to foster long-term success.

Christopher, (1992) the management of upstream and downstream relationships with suppliers and customers.

Houlihan and Houlihan, (1999) The integration of various functional areas within an organization to enhance the flow of goods from immediate strategic suppliers.

Meredith (1993) defined a literature review as a summary of the existing literature by finding research focus, trends, and issues.

Coughlan et al. (2006) defined a distribution channel as a set of independent organizations involved in the process of making a product or service available for use or consumption.

Dawson and Shaw (1989), the success of multiple retailers has been based on particular management systems and philosophies suppliers and new entrants .

Wong and Lesmono (2019) distribution channel is a way of communication between the manufacturer and the consumer in a direct or indirect way, and it is one of the most important parts that the manufacturer focuses on planning for it, even before launching the product, in the product development stage

Kocaogluet (2020) there are different types of distribution strategies such as: direct and indirect shipment.

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Published

2024-06-10

How to Cite

ARATI G. TAYADE, & Vishal V. Patil. (2024). OPTIMIZING SUPPLY CHAIN INTEGRATION: EXPLORING THE ROLE OF DISTRIBUTION CHANNELS IN ENHANCING ENTERPRISE PERFORMANCE. MLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, 2(2), 25–32. https://doi.org/10.59415/mjacs.v2i2.190

Issue

Section

Research & Innovation In Commerce and Management – Recent Initiative