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• A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF CUSTOMERS

  DeepaLakshmi S, K. Antony Baskaran

  30-35

  2024-09-10

• PERSONALIZATION VS. PRIVACY: CONSUMER PERCEPTION OF TARGETED ADVERTISING ON SOCIAL MEDIA PLATFORMS

  Sindhu G, Preeti Khatri

  7-16

  2025-09-10