Dr. Bhuvaneshwari B.C, Monika A.R. A STUDY ON THE EFFECT OF GST ON CUSTOMER PREFERENCE FOR BRANDED VS UNBRANDED FMCG PRODUCTS WITH REFERENCE TO BANGALORE URBAN. MJACS [Internet]. 2026 Jan. 10 [cited 2026 Jan. 21];4(5):48-54. Available from: https://journals.mlacwresearch.org/index.php/mjacs/article/view/301