R G, N., and Safeer Pasha M. “ROLE OF SOCIAL MARKETING IN SUSTAINABLE DEVELOPMENT OF GEOGRAPHICAL INDICATION PRODUCTS”. MLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, vol. 3, no. 3, Sept. 2025, pp. 17-23, doi:10.59415/mjacs.v3i3.272.