Arati G. Tayade, and Vishal V. Patil. “OPTIMIZING SUPPLY CHAIN INTEGRATION: EXPLORING THE ROLE OF DISTRIBUTION CHANNELS IN ENHANCING ENTERPRISE PERFORMANCE”. MLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, vol. 2, no. 2, June 2024, pp. 25-32, doi:10.59415/mjacs.v2i2.190.