Vasantha kumari.k, Lubna Ambreen, Praveen Gujjar J, Dhakshitha B K, Divya G, and Nikitha.K, “THE ROLE OF EMPLOYEE ADVOCACY TOWARDS BUILDING ORGANISATIONAL REPUTATION IN THE AGE OF SOCIAL MEDIA”, MJACS, vol. 3, no. 4, pp. 40–48, Dec. 2025.