Simranjeet Singh and Pawanjot Kaur (2025) “ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD”, mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, 3(2), pp. 9–14. doi: 10.59415/mjacs.v3i2.225.