Arati G. Tayade and Vishal V. Patil (2024) “OPTIMIZING SUPPLY CHAIN INTEGRATION: EXPLORING THE ROLE OF DISTRIBUTION CHANNELS IN ENHANCING ENTERPRISE PERFORMANCE”, mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, 2(2), pp. 25–32. doi: 10.59415/mjacs.v2i2.190.