S, D.; K. ANTONY BASKARAN. A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF CUSTOMERS. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, [S. l.], v. 2, n. 3, p. 29–34, 2024. DOI: 10.59415/mjacs.v2i3.206. Disponível em: https://journals.mlacwresearch.org/index.php/mjacs/article/view/206. Acesso em: 4 dec. 2024.