A.SASIKALA; MERCCY MINERVA T. HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, [S. l.], v. 2, n. 4, 2024. DOI: 10.59415/mjacs.v2i4.175. Disponível em: https://journals.mlacwresearch.org/index.php/mjacs/article/view/175. Acesso em: 18 oct. 2024.