A.SASIKALA; MERCCY MINERVA T. HARNESSING BUSINESS DATA ANALYTICS FOR COMPETITIVE ADVANTAGE IN THE DIGITAL ERA. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, [S. l.], v. 3, n. 2, p. 15–20, 2025. DOI: 10.59415/mjacs.v3i2.175. Disponível em: https://journals.mlacwresearch.org/index.php/mjacs/article/view/175. Acesso em: 26 jul. 2025.