A STUDY ON THE EFFECT OF GST ON CUSTOMER PREFERENCE FOR BRANDED VS UNBRANDED FMCG PRODUCTS WITH REFERENCE TO BANGALORE URBAN. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, [S. l.], v. 4, n. 5, p. 318–324, 2026. DOI: 10.59415/mjacs.371. Disponível em: https://journals.mlacwresearch.org/index.php/mjacs/article/view/371. Acesso em: 10 jun. 2026.