TRANSFORMING FINANCIAL SERVICES: THE STRATEGIC ROLE OF ARTIFICIAL INTELLIGENCE IN FRAUD DETECTION, RISK MITIGATION, AND CUSTOMER ENGAGEMENT. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, [S. l.], v. 4, n. 5, p. 179–186, 2026. DOI: 10.59415/mjacs.349. Disponível em: https://journals.mlacwresearch.org/index.php/mjacs/article/view/349. Acesso em: 10 jun. 2026.