Simranjeet Singh, & Pawanjot Kaur. (2025). ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD. MLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920, 3(2), 9–14. https://doi.org/10.59415/mjacs.v3i2.225