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Dr. Bhuvaneshwari B.C and Monika A.R 2026. A STUDY ON THE EFFECT OF GST ON CUSTOMER PREFERENCE FOR BRANDED VS UNBRANDED FMCG PRODUCTS WITH REFERENCE TO BANGALORE URBAN. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920. 4, 5 (Jan. 2026), 48–54. DOI:https://doi.org/10.59415/mjacs.301.