R G, N. and Safeer Pasha M 2025. ROLE OF SOCIAL MARKETING IN SUSTAINABLE DEVELOPMENT OF GEOGRAPHICAL INDICATION PRODUCTS. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920. 3, 3 (Sep. 2025), 17–23. DOI:https://doi.org/10.59415/mjacs.v3i3.272.