Ganesan, G.S. and Preeti Khatri 2025. PERSONALIZATION VS. PRIVACY: CONSUMER PERCEPTION OF TARGETED ADVERTISING ON SOCIAL MEDIA PLATFORMS. mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920. 3, 3 (Sep. 2025), 7–16. DOI:https://doi.org/10.59415/mjacs.v3i3.263.